** English Version **
“Growth Hacker(增长黑客)” is the first and only book to introduce the concept of “growth hacker/hacking“ to China, which is extremely insightful, practical and easy to follow.
In its Chinese version, the book has more than 300 pages filled with over 200 solid case studies from domestic to worldwide, together with a number of convincing charts and precious screenshots. It took the author 1 year to finally accomplish all this.
Ben Fan, who wrote this book, once worked at Shanda Innovations, which is formerly NASDAQ listed. During this job career, Ben took part in the WiFi Master Key project, which turned out to have over 7 hundred million users all over the world up to now. After that, Ben founded his own startup. The birth of this book is due to this new journey.
In this book Ben Fan describes Growth Hacking process as an AARRR Metrics Funnel Diagram which from one end users go in and from the other end retained consumers go out. Each metric contains dozens of effective case studies to follow. Besides, making the product fit with the market is also an important topic to discus, so varieties of forms of MVP(minimum viable product) is taught. The last chapter of this book brought 5 comprehensive cases ranged from unicorn companies to local startups, digging into their early exploration on finding their growth hacking paths, which is of great information, readability and pretty narrative.
With great honor, the book successfully invited Timothy Draper, American famous venture capital investor, founder of DFJ and Draper Unversity, and creator of “viral marketing” to write the preface. He’s no doubt a master and teacher of many entrepreneurs. His recommendation fully embody value of this book.
Also in China, many elites, celebrities and entrepreneurs read this book, some of them write their own recommendation or rated, these people include VP from Baidu, Alibaba, Tencent (Wechat), and partners from Matrix Capital and Sequoia Capital.
Within 4 months, “Growth Hacker” re-printed 3 times, while reviews and ratings rise to over 1,000, with an average score of 8.2 (beat Zero to One by Peter Thiel of 7.7). Mainstream bookstores and online stores such as Amazon Kindle store applied for first publish of new version time by time.
As the “Popular Entrepreneurship and Innovation” is called on by the Chinese government, we believe this book to be more virally spreading domestically soon.
We also want this book to enter foreign market. Because we believe that in a rising but sometimes disordered market like China, startups tend to be much more strongly release their creativity to do growth hacking tactics. These tactics may be inspiring at a certain level to people overseas, making them see a totally new world.
Not polite but I dare say, this book beat America-born growth hacking books such as Growth Hacker Marketing by Ryan Holiday from head to toe.